12 July 2000

Petspark Grows Up

For some time there has been concern at Petspark.com over the style of the site which has until now been firmly based on a 'Funday Times' Sunday supplement theme. Yesterday saw a re-launch of the site with a brand new breakfast time image designed to reflect their health concerns for our pets. This follows in the footsteps of the Petspyjamas.com site which dropped the cartoon image following its TV ad campaign earlier in the year. Now both Petspyjamas.com and Petsathome.com display their goods on the reassuring green beize of a snooker table. Apart from Petmad.com whose main visual impact is that of a newspaper class ads section, the only other significant presence retaining a cartoon image is Petplanet.co.uk. How long before their bouncing cat and off-putting urinating dog (marking its territory - or is that 'your' territory?), become outdated too? Has on-line pet retail reached adulthood yet or is this just a teenage phase? Only time will tell.