28 September 2000

Pets.com Continues To Win U.S. Polls

According to a number of on-line data sources Pets.com is receiving the highest number of unique visitors among online pet retailers and wins out for 'ease of use'. Gomez, which provides views of online customer experiences, community ratings and reviews of online businesses has published its latest rankings & reviews of U.S. pet retailers: Ranking % Vote 1. Pets.com (review) 7.70 2. PETsMART.com (review) 7.44 3. Petopia (review) 7.25 4. PetPlanet.com (review) 5.91 5. Pet Food Express (review) 5.84 6. Pet Food Direct (review) 4.89 7. NetGrocer.com (review) 4.83 8. ezpetRx.com (review) 4.54 9. Groceronline (review) 4.21 10. All The Best Pet Care (review) 4.00 According to Cameron Meierhoefer, Internet analyst for PC Data Online: "Pets.com’s visual brand has become one of the Internet’s major success stories, especially among women." (Traffic through online pet sites is overwhelmingly female). Latest figures for internet useage overall are now at: 19,471,792 UK Users spending just over 5 hours per month on-line. (source Nielsen//NetRatings and Claritas, Inc.)