23 January 2001
 Health Products Market To Remain Healthy |
The global market for animal health products is forecast to grow by around 15%
by 2005 according to a report - 'Animal Health A World Survey' undertaken by industries monitor -
Euromonitor plc.
This continues the trend seen between 1995 and 1999 which saw an increase in the same market of 16.1%, and matches world pet market figures (15% growth) for the period 1994 to 1998. In a summary, the report goes on to say that: "Most of the leading players have augmented their position in the animal health market by means of merger and acquisition activity during recent years. The top 10 companies were estimated to account for 49.4% of global sales in 1999." There has been a generally increasing level of vaccination of companion animals in developed markets and it is predicted that direct-to-consumer advertising will intensify in the companion animal sector, particularly in support of innovative new product introductions. "In line with wider market trends, veterinary practices will increasingly focus on treatment of companion animals", says the report. The internet is expected to become an increasingly important source of information and advice about veterinary pharmaceuticals and will be used increasingly as a source of purchase of over the counter healthcare products for companion animals, within the context of the supply of general pet care products. A full listing of the scope of the report is listed below: The report is presented in 21 sections, as follows: Section 1 . An outline of the scope of the report and definition of the methodology used Section 2 . An executive summary of the report, covering main findings Section 3 . A definition of the animal universe . A review of the treatment needs of both livestock and companion animals Section 4 . A world market overview, analysing trends in the animal health market . Information at global, regional and major market level, as well as by product sector Section 5 . A review of trends in the market for OTC pet healthcare and dietary supplements Section 6 . Current issues facing the animal health industry, including issues of antibiotic resistance, food safety, regulatory controls and standardisation, generic drugs and farming economics Section 7 . A corporate overview of the strategies adopted by leading animal health manufacturers . Analysis of their involvement in this market and the R&D and marketing strategies they implement Section 8 . A review of distribution trends, including regulatory factors, manufacturers’ distribution strategies and the role of the Internet Section 9 . Examination of future prospects for the world animal health market . Includes changes in industry structure and forecast levels of sale by sector, region and major market Sections 10-21 . Profiles of the major global suppliers of animal health products (Region and Sector) |