Misleading Article About IAMS

The animal feed website AllAboutFeed has today been forced to issue an apology after it incorrectly published an article under the title: Pet food claims of IAMS found misleading, on 26 July. The aricle claimed that the Advertising Standards Authority, (ASA) had upheld a recent complaint against IAMS by Colgate Palmolive, (Hill's Pet Nutrition).

AllAboutFeed conceded that the complaint dated back to 2001 and that the news item was accidentally picked up by its news service.

The site advises anyone else who covered the article to remove or amend the news item in their publication or website.