New Pretender To UK Pet Industry B2B Publishing

A new monthly UK pet trade magazine is due out in March. Aimed at pet shops, aquatics suppliers, garden centres and pet product manufacturers, Pet Gazette looks bent on challenging two long established competitors in pet industry publishing's B2B market, namely PBWNews and Pet Product Marketing.

Colchester based Mulberry Publications Ltd, one time publisher of Reptile Care Magazine, is promoting Pet Gazette as 'the UK's largest circulation magazine for the pet industry'. Mulberry claims the free publication will be circulated at launch to just over 9,000 pet industry businesses, some 3,000+ over either of its competitors.

In December the publisher began recruiting to its sales team in preparation for the launch of 2 new titles in 2008. The company says it is looking to enter the market with Pet Gazette at a time of growth and change in the UK pet market, where independent businesses need to work harder against the multiples to succeed.

Other B2B publications in the Mulberry stable include Funeral Service Times and Jewellery Focus.