http://www.zdnet.com/

A live Webcast addressing the impact that social computing is having on the ways business interacts with its customers, to be broadcast tomorrow evening, will include examples from the pet food manufacturer Del Monte

Online business technology company ZDNet is to host the broadcast, (27 February 2008 - 7p.m. GMT). Leading companies are engaging with their customers to drive new product innovation in a new environment where their customers are able to share their feelings about products with millions of fellow consumers.

This newfound power in the hands of customers, says ZDNet, is creating an openness of information (positive and negative) that is having a dramatic impact on the success of new products and overall company revenues.