Pet Insurer Launches Pet Magazine

Pet Insurer PetPlan, (Allianz) this week announced the launch of its pet magazine PetPeople. The company claims it as the 'world's largest circulation, pet focused, customer magazine' - with an initial distribution of 600,000 copies.

The new magazine will be issued to Petplan policyholders twice a year.

Editor and Direct Marketing Manager for Petplan, Margi Salih commented on the launch:

"We are proud that so many outstanding contributors agreed to work on the first issue, including dog-loving travel writer Gavin Bell. It's also rewarding to have content from the many charities we support and from our pet-loving clients.

"This is the biggest worldwide launch in the pet magazine market."