Petplan To Run Autumn TV Ad Campaign

From this month pet insurer Petplan, (Allianz) is launching two new terrestrial and digital channel direct response TV ads. The company has appointed specialist DRTV media agency MC&C to handle its new campaign.

Last year Allianz is reported to have spent close on £700,000 on advertising media for its animal insurance products. This Autumn's campaign is intended to secure pet insurance quotes over the Internet and by telephone.

MC&C has some history within the animal charity sector having worked with Guide Dogs, PDSA and the RSPCA.