Petplan To Sponsor Ultimate Pet Show

The inaugural Ultimate Pet Show which opens at Birmingham's National Exhibition Centre, (NEC) on 2nd May, has announced a late incomer to its stable of sponsors. Pet insurer Petplan has signed up as a sponsor of the Animal Action area of the UK's first dedicated B2C pet exhibition.

Organiser Blue Inc is expecting 15,000 visitors to attend at the show's seminars, demonstrations, clinics and celebrity appearances.

The Animal Action area will feature a range of activities including agility demonstrations, grooming displays, 'kiddykhana' competitions.

Petplan, which is the largest provider of animal health insurance in the UK, has joined the growing list of sponsors including:

Jollyes Petfood Superstores which is sponsoring the main seminar and events stage, pet food manufacturer, James Wellbeloved which is sponsoring the show café and Mr Johnson's (rabbit and small pet foods), sponsoring the 'Meet the Pets' area.

For more information on the show and to book tickets, visit www.ultimatepetshow.co.uk.