BETA International 30 Years Old

The British Equestrian Trade Association Show, BETA International celebrates its 30th anniversary on Sunday, (15 February). The annual 3 day equestrian and country trade-only exhibition brings together some of the best from the equestrian, country clothing, outdoor and pet product markets at Birmingham's National Exhibition Centre, (NEC)

Retail buyers from the equestrian and pet markets will begin arriving at the National Exhibition Centre, (NEC) in Birmingham on Sunday morning to meet 400 companies from over 20 countries who will be exhibiting their products.

Strictly for the trade, pre-registered trade visitors will have free access to the new product gallery, fashion show and to the horse demonstrations arena.

As happened last year, researchers from the Dragons' Den will be attending, on the lookout for budding entrepreneurs for potential appearances on the show.